Percht Latte

Tyrol Winter Campaign 2021
Warmness

Legend has it that the horned “Perchten”(also called Krampuses) with their animalistic grimaces and shaggy fur dress roam the alpine villages of Tyrol during the Rauhnächten. They wake the residents from their sleep with loud drumming. Children live between curiosity and fear of the mythical creatures of the winter. Whether fluffy or scary, the Tyrolean welcomes every creature. This campaign tells of the special Tyrolean cordiality.