Tyrol Winter Campaign 2021
Legend has it that the horned Perchten, which are typically portraied with animalistic grimaces and shaggy fur, roam the Alpine villages of Tyrol during the Rauhnächten. Their loud drumming wake the inhabitants from their sleep. Children live between curiosity and fear of the mythical creatures of winter. Whether fluffy or scary, Tyroleans welcome every creature. This campaign tells of the exceptional Tyrolean warmth.
Thanks to the Instagram filter
the Percht can also visit big German cities.
The sharepics give you an insight
into the monster’s everyday life.
Director: Maxim Kuphal-Potapenko
Creative Director: Anna Moll, Maxim Kuphal-Potapenko
DoP: Constanze Schmitt
Photographer: Ramon Haindl
Producer: Max Michel
Producer AT: Gabriela Schild
Music: Maxim Kuphal-Potapenko