Carbon Footprint

Tyrol Summer Campaign 2021

We bear the responsibility for our consumption. Tourism accounts for almost 8% of the world’s carbon pollution. A summer vacationer in Tyrol can distinguish himself from this, because a hiking vacation in the mountains is many times “greener” and less harmful to our environment. Recreational activities such as hiking, swimming, mountain biking and the use of regional products allow for a more sustainable vacation. This summer spot deals with the issue of the carbon footprint in a love story that only the feet stand in the way.

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Director: Maxim Kuphal-Potapenko
Creative Director: Anna Moll, Maxim Kuphal Potapenko
DoP: Constanze Schmitt, Tobias von dem Borne
Photographer: Ramon Haindl
Producer: Max Michel
Music: Alessandro Cozzolino, Max Michel

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