Things Are Looking Up

Tyrol Summer Campaign 2020 COVID Restart

The Tyroleans do not give up so easily. A mountain is not an obstacle for them, but an elevation. And at some point, things are always looking up. When a summer vacation in the great outdoors seemed possible again after the first lockdown, we launched the “Things Are Looking Up” campaign. The film represents the sudden awakening and the joy of finally being able to live reasonably freely again. The campaign will be shown in Tyrol and in the DACH region in social media, on TV as well as on posters and digital screens. It works both internally and externally.

Insta Story


Recognition in Austria


Austrians: “Distinctive campaign”



3,8 Millions

Completed Video Views

Director: Maxim Kuphal-Potapenko
Creative Director: Anna Moll
DoP: Constanze Schmitt
Photographer: Ramon Haindl
Producer: Max Michel
Music: Laura Weider

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