MTB Trails  & Gravel 

Photo campaign

he grass snake slithering across the path, the cow suddenly blocking the way, the downpour, the unforgettable culinary reward, or the icy plunge into a brilliantly turquoise river – beyond the athletic challenge, cyclists in the Alps seek camaraderie and the quirky moments that make a real tour unforgettable.We aimed to capture the emotions of these moments and the sense of togetherness in a demanding landscape through photography. With a special crew—who feel more at home on two wheels than on two feet—we brought this documentary photo campaign to life, showcasing the Great Trails (mountain biking) and exceptional gravel bike tours across Tirol.