The Tyrol Feeling
Tyrol Winter Campaign 2021/22
A place has a feeling to it. The sum of all the interpersonal experiences, nature and the little noticed smallest gears of a destination awaken a feeling in us that remains. In this winter campaign, we let a place become an adjective and tell about the Tyrol feeling.
The campaign contains more than 100 pieces of audiovisual content that are played out internationally (including bumpers, stories, banners, carousel ads, DOOH).
Skiing spot: A day on a glacier feels like a trip to a lunar landscape – The Dream is Alive.
Animated photographs &
stories complement the spots
on Instagram and DOOH.
Out-of-home and
in print, accompanying
photographs visualize the Tyrol feeling.
Director: Maxim Kuphal-Potapenko
Creative Director: Anna Moll, Maxim Kuphal Potapenko, Maren Langer
DoP: Constanze Schmitt
Photographer: Katharina Poblotzki
Head of Production: Max Michel
Producer: Catharina Schmid, Philipp Eichhorn
Producer AT: Gabriela Schild, Mathea Holaus, Manuela Pichler
CC: Sergej Jurisdizkij (Mind & Image)
Music: Alessandro Cozzolino, Max Michel