Simply Us

Tirol Summer Campaign 2022

In modern life, there’s hardly any time left for carefree childhood moments. Parents long for that feeling of lightness amidst the daily stress. Even children’s lives follow a strict schedule: school, homework, violin lessons, hockey tournaments, dinner at grandma’s, tidying up their rooms, sleeping. Multiply these appointments by the number of family members, and you get a complicated, colorful calendar. What’s missing is time for the best time — the moments when we forget about time. Because that’s when we feel carefree and discover the We.

Director: Maxim Kuphal-Potapenko
Creative Director: Anna Moll
DoP: Constanze Schmitt
Photographer: Katharina Poblotzki
Head of Production: Max Michel
Producer: Catharina Schmid
Service Producer: Gabriela Schmid
CC: Sergej Jurisdizkij (Mind&Image GmbH)
Music: Valentin von Lindenau