Bis gleich, DeinNRW.

NRW Tourism Sustainability Campaign

In this “social-first” campaign for North Rhine-Westphalia as a travel destination, we’re giving the brand a fresh look. Based on a new brand model, we’ve developed a new visual language in collaboration with the tourism board. The new brand values—warm, colorful, and surprising—come to life for the first time in this campaign.

Under the greeting “See you soon, DeinNRW,” the state writes audiovisual letters to its guests—and vice versa: guests write to NRW as a travel destination and share their experiences in the many different regions. Through this contemporary, audiovisual form of a personal letter, we highlight the relationship between the region and its guests, as well as the interactions among travelers themselves.

The campaign was developed as part of the NRW Sustainability Workshop. In this project, 17 particularly sustainable offerings in the NRW regions were conceived, which the campaign specifically highlights.