Rebranding DeinNRW
NRW Tourism
For DeinNRW, we developed more than just a campaign. Together with stakeholders from the regions and the Tourismus NRW team, we created a new, sustainable brand—from the strategy, through a new brand essence and tailored brand values, to a visual language that showcases NRW as it truly is: warm, surprising, and vibrant.
The methods: two Hothouse workshops, a walk-through brand exhibition (embodied learning), qualitative interviews, and testing.
The results: a new brandbook and a campaign with a fresh look.
How do you rebrand an entire region?
An effective campaign also requires a strong strategy: For NRW Tourism, we redesigned both the brand and the visual identity.
Rethinking tourism in Germany. North Rhine-Westphalia is set to become a “love brand.” To achieve this, we’re breaking away from the usual visual language of tourism communication—because places aren’t polished products, but have real character.
Concept, strategy & Art direction: Molle&Korn GmbH
Brandexpert: Petra Sammer